The Latest Stories From Gift Shop Hub
Engage Not Outrage – How Social Media Can Go Wrong
Chris Fox from Wishes of Cudworth looks at the issues with promoting your shop on social media and how it can go wrong.
Here's Chris...
This latest article "Engage Not Outrage" is a little different from my normal column’s happy smiley philosophy. Maybe it’s the uncertain political landscape, the rise of the right wing across the world or it could just...
6 Ways Gift Shops Can Use Online Marketing to Boost Sales in 2018
Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018…
Just before the festive shopping rush I completed a year long research project into how greetings card & gift businesses promote themselves online. Amongst the companies I reviewed were over 300 retailers.
It...
The Greeting Card Project
The Greeting Card Project is a YouTube channel and Facebook Page documenting Jeremy Corner's New Year’s Resolution to visit different shops every week to buy and send more cards. Jeremy wanted to see if the simple act of card sending changed him and if it might enhance his relationships with friends and loved ones.
Jeremy...
Barnsley Card – A Gift Shop Hub Interview
Barnsley Card is a new scheme which aims to boost trade in Barnsley. It was founded by two Barnsley locals earlier this year to help improve trade in Barnsley and the surrounding regions. People can buy a Barnsley Card for £1.99 per month, and gain access to a huge range of deals across all...
Hub Talk
Using Videos To Promote Your Small Shop
Chris Fox from greeting card shop, Wishes of Cudworth looks at how videos can promote your shop and create engaging online content...
What does the word video mean to you?
If you’re of certain age you may instantly think of the days of VHS. The warm, nostalgic haze of yesterday’s video shops, vans and tapes. 20...
Five Weird & Wonderful Gifts To Buy Your Dad For Christmas
My dad, like many dads, is a source of much soul searching and mental anguish when it comes to buying him a Christmas gift. He’s a man with a singular passion; his one true love after my mum (or maybe before), is sitting on a cold river bank, dangling his pole into the dark...
How To Guides
The Science of Retail Store Layouts and Design
Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more than lure people inside, they keep them in. It is quite like The Eagles’ song, “Hotel California”.
It is hard to discuss store layout designs without referencing IKEA’s legendary maze-like floor plan. With each unsuspecting...
Photography Tips With Richard Jackson
Richard Jackson is a product and still life photographer based in Scarborough, North Yorkshire. Working with artists, designers and craftspeople Richard creates photography with design at its heart. Exploring the ideas and styles behind his clients work to produce images that really tell a story. He chooses props, carefully crafts the lighting, select surfaces, and backdrops...
7 Clever Ways Waterstones Has Reinvented Itself
Not long ago the future of Waterstones was being questioned. Wicked whispers said it wouldn’t be long before it joined the likes of Woolworths, Blockbuster and BHS in the retail wasteland. Another once mighty chain, failing to adapt to the changes in consumer spending habits. The story of Waterstones would finish with tragedy rather than...
How To Keep Your Shop’s Online Marketing Local
The Internet is a wonderful tool but can be scary if you don’t know how to make the best use of it. In today's blog post retailer Chris Fox, from Wishes Of Cudworth looks at how to keep your shop's online marketing local. This article was originally published in Greetings Today Magazine.
Facebook & Your Community
Sometimes it’s easy...
LATEST ARTICLES
Festive Friday
Now in its 5th year, Festive Friday, 1 December 2017, is the special day for everyone in the card industry (and all lovers of cards) to send their personal Christmas cards – with the aim to create a great first wave of beautiful cards arriving in early December to get the nation in the...
10 Great Gifts That Retail Under £10
It’s tricky finding the right gifts for your shop and more importantly at the right price too. With that in mind Gift Shop Hub has put together 10 great gifts that retail for under £10. A mixture of different products that should make perfect additions to your shop’s gift ranges. All prices are RRP...
How To Guides
Skylight Media – Designing & Building Beautiful Websites
During the last fourteen years in business, Skylight Media have been working with Greeting Card publishers and Giftware companies, designing and building beautiful and...
