Today’s spotlight is on Berni Parker Designs, a family run company who produce beautifully illustrated greetings cards, gifts, stationery and prints. All their designs are created by Berni herself in her studio based in Far Forest. Their company offices are based in a lovely riverside town called Bewdley and all orders are sent from their fulfilment warehouse in the Midlands.
How did you start out?
The company launched just 6 years ago, Berni originally started her career with a passion to draw after studying graphic design and illustration. She became involved in the UK greetings card industry for more than 20 years before creating her own charming collections.
Where do you sell your products?
Our cards and gifts are stocked in stores both in Great Britain and worldwide. Some may have spotted our most successful designs such as ‘Ladies Who Love Life’ at The National Trust, in garden centres as well as many independent stores. We are also pleased to say that we are currently celebrating the launch of our brand new mobile and tablet friendly website www.berniparkerdesigns.com
What makes you stand out from the crowd?
The inspiration for Berni’s illustrations is gained from a love of life, great times with treasured family members and friends and her beloved animals. The humorous moments of everyday life are captured in her work & each design is produced from original artwork offering a unique and personal touch.
How important is social media in promoting your business?
Social media is such a brilliant way of keeping your customers up to date. We enjoy sharing our news via Facebook, Instagram and Twitter and regularly post about new products that are on the way, what the company might be up to behind the scenes, whether we have a promotional offer, or even a just little something to brighten our customer’s day! It enables us to interact with people in a way that we wouldn’t otherwise be able to do, and we really love to hear every one’s comments.
What has been your most successful promotion/marketing idea?
We regularly look forward to running giveaways & competitions, and, in particular, via Facebook. It is a delightful way of showcasing a new product and to also say thank you to all our customers who currently follow our page.
What are your plans for the future?
Berni is in the studio busily creating several new collections including a new selection of greetings cards and giftware products of which we hope to launch in the summer. We are also preparing for the Harrogate Home and Gift show in July and are excited to meet with customers old and new!
Shop of the month competition for trade customers
GET your cameras out – Berni Parker Designs are launching a brand-new competition for trade customers with a prize of 20 per cent discount for the Shop Of The Month winner.
And to kick-start the whole thing, the first competition in May will have an extra treat of a 15 per cent second prize discount and 10 per cent third prize discount.
To enter, retailers should take a photo of their new Berni Parker cards delivery on display in store and post it to Facebook, Instagram or Twitter tagging them in or using the hashtag #berniparkerdesigns.
Berni will announce her favourite store each month via the company Facebook page @berniparkerdesigns and the winner will receive the discount on their next order plus a social media feature shared to more than 12,000 followers.