How To Guides

7 Clever Ways Waterstones Has Reinvented Itself

Waterstones Book Shop
Not long ago the future of Waterstones was being questioned. Wicked whispers said it wouldn’t be long before it joined the likes of Woolworths, Blockbuster and BHS in the retail wasteland. Another once mighty chain, failing to adapt to the changes in consumer spending habits. The story of Waterstones would finish with tragedy rather than...

How To Keep Your Shop’s Online Marketing Local

Bunny Trail Stickers
The Internet is a wonderful tool but can be scary if you don’t know how to make the best use of it. In today's blog post retailer Chris Fox, from Wishes Of Cudworth looks at how to keep your shop's online marketing local. This article was originally published in Greetings Today Magazine. Facebook & Your Community Sometimes it’s easy...

Skylight Media – Designing & Building Beautiful Websites

During the last fourteen years in business, Skylight Media have been working with Greeting Card publishers and Giftware companies, designing and building beautiful and powerful websites for them. This has given us great insight and experience of the market so we're now ready to offer our services to the UK Gift Shop community. Our ability...

Tips for Growing an Online Business

Online Growth
Growing an online business can be a tricky. As the director of e-commerce for a small business, I’ve had plenty of experience with establishing and growing an online brand in what is a highly competitive marketplace. Here’s my top tips for growing an online business: Research SEO Online success doesn’t happen overnight. Most digital marketing investments take...

10 Great Ways To Use Facebook Posts To Promote Your Shop

Wishes of Cudworth Barnsley
Retailer Wishes of Cudworth from Barnsley give us their 10 great ways to use Facebook posts to promote your shop. Julia Keeling runs Wishes with a little help from her partner Chris Fox, who manages their Facebook business page. Wishes use Facebook posts daily to promote their independent shop. From making their staff the stars or...

Digital Marketing Tips From Cherry Orchard Publishing

Celtic Company Gift Shop
Cherry Orchard's Helen Pallen gives our independent shops some amazing digital marketing tips. This article was originally published in Greetings Today Magazine. Following on from Small Business Saturday, an annual event that takes place at the beginning of December that for some retailers can see their takings double, the Small Business Team are now supporting...

Beyond Facebook & Twitter: Be Brave With Your Digital Marketing

Is WhatsApp the next big social media for business
In our latest digital marketing and social media promotional guide, Chris Fox from greeting card and gift shop Wishes of Cudworth shares his retail insights into looking beyond Facebook, Twitter and Instagram when it comes to marketing your own business. Master Yoda A wise Jedi master once said; "Do or do not, there is no try”. Well...

Blogging Tips – Working with Bloggers & How To Write Your Own Blog

Blogging Workspace Photo
Gift Shop Hub was lucky to speak to UK Lifestyle Blogger, Victoria Sully from Lylia Rose, who was kind enough to give us some top blogging tips.  After researching ways to improve her websites visibility for free, she found the same advice kept popping up.  Start a blog.  Blog. Blog. Blog. Her's our interview with...

10 Great Tips For Small Businesses By Business Owners

Business tips by bussiness
One of the things that separates Gift Shop Hub from similar blogs is that we're run by retailers. Our articles are often wrote by gift shop and small business owners, which means our tips have been tested in the 'real world'. Small businesses often work with little or no budget, with the owners putting in...

5 Great Tips To Improve Your Shop – Retail Advice

Shops on the High Street
The dust has now settled on this year's Spring Fair, with cards packed away, gifts sold to their new gift shop homes and the last remaining lost visitors finally found in the many vast, sprawling halls. This post is the based on the feedback and excited questions I was asked as part of my seminar programme. My...

How To Guides

The Science of Retail Store Layouts and Design 

Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more...