How To Guides

Spring Fair Highlights – A Giddy Show Of Two Halves

Spring fair 2017
SPRING FAIR was very much a show of two halves for me this year as I was juggling being part of the seminar programme with our retail buying. This is the first part of my Spring Fair highlights, so first let me introduce myself: my name is Chris Fox and I work for Wishes of...

5 Tips For Finding The Right Business Premises

Find the right location for your business
For a retailer to survive on the high street is no mean feat, while e-commerce figures continue to soar, high street sales suffer. The Office for National Statistics found December 2016’s high street retail figures slumped to their biggest decline in more than four years, while online sales rose 21.3%. For those entrepreneurs opting to...

7 Great Ways To Sell Your Products Online

Etsy Shop
In an increasing digital-age, having an online presence is essential. We've run many articles looking at the best way to promote yourself online and won't be stopping them anytime soon. As your website and social media visitors grow you may start to think about selling online. This first article is a brief introduction and...

10 Great Business Directories To List Your Company On

Google My Business
For local shops and services, online business directories are a great way way to seen. Whilst backlinks are no longer considered the main way to improve your website SEO, it’s still helps to take advantage of business listings to improve your online visibility. Before you dive in headfirst into this project do a little...

A Beginners Guide Guerrilla Marketing

Yorkshire Pokemon Master
This article was originally published in Greetings Today Magazine by Chris Fox from the greeting card and gift shop Wishes of Cudworth. If I said to you ‘Guerrilla Marketing’ what would instantly spring to mind? A monkey playing the drums to Phil Collins to advertise chocolate? Maybe someone running down the high street dressed as an ape...

Working With Suppliers, Community Groups & Blogs To Expand Your Reach

This article was originally published in Greetings Today Magazine by Chris Fox from the greeting card and gift shop Wishes of Cudworth. It can be lonely being an independent shop owner. It’s hard not to feel isolated and worry that you’re not doing everything you can to promote your shop. As I write this the...

5 Quick Tips To Give Your Shop A New Year Kickstart

Hi everyone. It’s been a little quite on the blog over Christmas but don’t worry we’ve now had a good sleep plus eaten our weight in sweets and have woken up in time to put together our last post of 2016. We’ve been brainstorming behind the scenes to put together lots of great features...

Working with Bloggers with Jennie Emma

Jennie Emma Blogger
Gift shop Hub first found today's featured star Jennie Emma whilst looking some bath bomb photos for an article on one of our supplier spotlights. Impressed by one particular image we couldn't but explore a little more and found the quality of the blog more than matched the photo. We reached out and asked Jennie...

How To Choose The Correct Tone & Content For Your Blog

I recently knocked out an article for a popular humour blog, mainly to get it out of my system and with no expectation it will ever see the light of day. The likely hood it will ever get published is the same as Donald Trump winning the presidential election (Editor’s Note: This article was...

How To Promote Your Business Online Whilst Still Running Your Shop

Gift Shop Hub team member and Wishes of Cudworth retailer spoke at the NEC Autumn Fair earlier this year. Here's the video of his presentation: 'How to promote your business online whilst still running your shop'.

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...