How To Guides

How To Target Facebook Customers

Facebook
Some readers may be familiar with the name Chad Hogan, a supposedly fictitious character made up by Glaswegian comedian Kevin Bridges, who invented him as being the ultimate American party organiser. As it turned out, the Utah-based real Chad Hogan noticed his Facebook page suddenly started to receive lots of attention and hundreds of friend requests a day from...

Do Facebook Page Likes Really help Your Business?

Recently due to a strange glitch our shop’s Facebook page temporarily stopped display the total number of likes it had received. Initially annoyed by this ‘theft’, it got me thinking. Do ‘Likes’ actually matter? It’s always been some of a yardstick for us at Wishes of Cudworth. For myself it had even turned in a...

How To Use Facebook, Instagram & Twitter To Promote Your Business

How to use Social Media
Are you a Facebook addict or do you think it’s a waste of time? Forget the 10 O’Clock News, if we want to know what’s happening in the world, social media is now the first place we now look – it’s become part of our everyday lives so we should ensure it’s part of businesses too or we risk losing...

How To Set Up A Facebook Advert

Facebook Adverts
The page www.facebook.com/business has easy-to follow instructions on how to set up your page in the first place. You need to have a personal Facebook page from which you then set up a linked but separate page for your business, which is where you set up your advert. Facebook alerts you when it’s a friend’s birthday and reminds you of friends...

Quick Facebook Business Page Tips – Part 1

As part of a ongoing series of articles we’ll be posting tips and tricks on how best to use social media to engage with your customers and promote your business online. First up is a small collection of unusual Facebook tricks that can give your page a quick and easy boost: Pin important posts to...

5 Things You Should Do Before You Get A Website

“Do you have a website?” It’s a question most small businesses will have heard at some point, often followed by a disapproving tutting if the answer is “No”. Before you quickly google ‘website designer’ I think its always worth considering what your goals are. Website design is ever changing. 20 years ago most companies would have...

An Introduction To Promoting Your Business Online

Promote your business online
We live in an increasing digital world. To be social is to tap away on your ipad, like your friend’s photo and tweet your latest meal. As I write this article Pokemon Go mania continues to grip the nation. People missing buses and searching high and low for virtual monsters on their phones. Pokemon...

The Art of Blogging Part 1

Happy birthday from the dog card
I think I may be a frustrated writer. That deep inside of me there's a novel trying to claw it's way out (A zombie cop buddy novel to be more precise). Therefore blogging gives me a creative outlet and is something I enjoy. Still blogging is well known to play an important part in your business's...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...