How To Guides

10 Great Ways To Use Facebook Posts To Promote Your Shop

Wishes of Cudworth Barnsley
Retailer Wishes of Cudworth from Barnsley give us their 10 great ways to use Facebook posts to promote your shop. Julia Keeling runs Wishes with a little help from her partner Chris Fox, who manages their Facebook business page. Wishes use Facebook posts daily to promote their independent shop. From making their staff the stars or...

Photography Tips With Richard Jackson

Greeting Card on Wooden Desktop
Richard Jackson is a product and still life photographer based in Scarborough, North Yorkshire. Working with artists, designers and craftspeople Richard creates photography with design at its heart. Exploring the ideas and styles behind his clients work to produce images that really tell a story. He chooses props, carefully crafts the lighting, select surfaces, and backdrops...

Blogging Tips – Working with Bloggers & How To Write Your Own Blog

Blogging Workspace Photo
Gift Shop Hub was lucky to speak to UK Lifestyle Blogger, Victoria Sully from Lylia Rose, who was kind enough to give us some top blogging tips.  After researching ways to improve her websites visibility for free, she found the same advice kept popping up.  Start a blog.  Blog. Blog. Blog. Her's our interview with...

The Science of Retail Store Layouts and Design 

Shop Sign
Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more than lure people inside, they keep them in. It is quite like The Eagles’ song, “Hotel California”.   It is hard to discuss store layout designs without referencing IKEA’s legendary maze-like floor plan. With each unsuspecting...

An Introduction To Promoting Your Business Online

Promote your business online
We live in an increasing digital world. To be social is to tap away on your ipad, like your friend’s photo and tweet your latest meal. As I write this article Pokemon Go mania continues to grip the nation. People missing buses and searching high and low for virtual monsters on their phones. Pokemon...

Digital Marketing Tips From Cherry Orchard Publishing

Celtic Company Gift Shop
Cherry Orchard's Helen Pallen gives our independent shops some amazing digital marketing tips. This article was originally published in Greetings Today Magazine. Following on from Small Business Saturday, an annual event that takes place at the beginning of December that for some retailers can see their takings double, the Small Business Team are now supporting...

How To Keep Your Shop’s Online Marketing Local

Bunny Trail Stickers
The Internet is a wonderful tool but can be scary if you don’t know how to make the best use of it. In today's blog post retailer Chris Fox, from Wishes Of Cudworth looks at how to keep your shop's online marketing local. This article was originally published in Greetings Today Magazine. Facebook & Your Community Sometimes it’s easy...

Skylight Media – Designing & Building Beautiful Websites

During the last fourteen years in business, Skylight Media have been working with Greeting Card publishers and Giftware companies, designing and building beautiful and powerful websites for them. This has given us great insight and experience of the market so we're now ready to offer our services to the UK Gift Shop community. Our ability...

Beyond Facebook & Twitter: Be Brave With Your Digital Marketing

Is WhatsApp the next big social media for business
In our latest digital marketing and social media promotional guide, Chris Fox from greeting card and gift shop Wishes of Cudworth shares his retail insights into looking beyond Facebook, Twitter and Instagram when it comes to marketing your own business. Master Yoda A wise Jedi master once said; "Do or do not, there is no try”. Well...

5 Tips For Finding The Right Business Premises

Find the right location for your business
For a retailer to survive on the high street is no mean feat, while e-commerce figures continue to soar, high street sales suffer. The Office for National Statistics found December 2016’s high street retail figures slumped to their biggest decline in more than four years, while online sales rose 21.3%. For those entrepreneurs opting to...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...