How To Guides

Skylight Media – Designing & Building Beautiful Websites

During the last fourteen years in business, Skylight Media have been working with Greeting Card publishers and Giftware companies, designing and building beautiful and powerful websites for them. This has given us great insight and experience of the market so we're now ready to offer our services to the UK Gift Shop community. Our ability...

10 Great Tips For Small Businesses By Business Owners

Business tips by bussiness
One of the things that separates Gift Shop Hub from similar blogs is that we're run by retailers. Our articles are often wrote by gift shop and small business owners, which means our tips have been tested in the 'real world'. Small businesses often work with little or no budget, with the owners putting in...

Tips for Growing an Online Business

Online Growth
Growing an online business can be a tricky. As the director of e-commerce for a small business, I’ve had plenty of experience with establishing and growing an online brand in what is a highly competitive marketplace. Here’s my top tips for growing an online business: Research SEO Online success doesn’t happen overnight. Most digital marketing investments take...

How To Target Facebook Customers

Facebook
Some readers may be familiar with the name Chad Hogan, a supposedly fictitious character made up by Glaswegian comedian Kevin Bridges, who invented him as being the ultimate American party organiser. As it turned out, the Utah-based real Chad Hogan noticed his Facebook page suddenly started to receive lots of attention and hundreds of friend requests a day from...

Blogging Tips – Working with Bloggers & How To Write Your Own Blog

Blogging Workspace Photo
Gift Shop Hub was lucky to speak to UK Lifestyle Blogger, Victoria Sully from Lylia Rose, who was kind enough to give us some top blogging tips.  After researching ways to improve her websites visibility for free, she found the same advice kept popping up.  Start a blog.  Blog. Blog. Blog. Her's our interview with...

Working With Suppliers, Community Groups & Blogs To Expand Your Reach

This article was originally published in Greetings Today Magazine by Chris Fox from the greeting card and gift shop Wishes of Cudworth. It can be lonely being an independent shop owner. It’s hard not to feel isolated and worry that you’re not doing everything you can to promote your shop. As I write this the...

Quick Facebook Business Page Tips – Part 1

As part of a ongoing series of articles we’ll be posting tips and tricks on how best to use social media to engage with your customers and promote your business online. First up is a small collection of unusual Facebook tricks that can give your page a quick and easy boost: Pin important posts to...

How To Choose The Correct Tone & Content For Your Blog

I recently knocked out an article for a popular humour blog, mainly to get it out of my system and with no expectation it will ever see the light of day. The likely hood it will ever get published is the same as Donald Trump winning the presidential election (Editor’s Note: This article was...

5 Great Tips To Improve Your Shop – Retail Advice

Shops on the High Street
The dust has now settled on this year's Spring Fair, with cards packed away, gifts sold to their new gift shop homes and the last remaining lost visitors finally found in the many vast, sprawling halls. This post is the based on the feedback and excited questions I was asked as part of my seminar programme. My...

An Introduction To Promoting Your Business Online

Promote your business online
We live in an increasing digital world. To be social is to tap away on your ipad, like your friend’s photo and tweet your latest meal. As I write this article Pokemon Go mania continues to grip the nation. People missing buses and searching high and low for virtual monsters on their phones. Pokemon...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...