How To Guides

7 Clever Ways Waterstones Has Reinvented Itself

Waterstones Book Shop
Not long ago the future of Waterstones was being questioned. Wicked whispers said it wouldn’t be long before it joined the likes of Woolworths, Blockbuster and BHS in the retail wasteland. Another once mighty chain, failing to adapt to the changes in consumer spending habits. The story of Waterstones would finish with tragedy rather than...

10 Great Tips For Small Businesses By Business Owners

Business tips by bussiness
One of the things that separates Gift Shop Hub from similar blogs is that we're run by retailers. Our articles are often wrote by gift shop and small business owners, which means our tips have been tested in the 'real world'. Small businesses often work with little or no budget, with the owners putting in...

5 Quick Tips To Give Your Shop A New Year Kickstart

Hi everyone. It’s been a little quite on the blog over Christmas but don’t worry we’ve now had a good sleep plus eaten our weight in sweets and have woken up in time to put together our last post of 2016. We’ve been brainstorming behind the scenes to put together lots of great features...

How To Set Up A Facebook Advert

Facebook Adverts
The page www.facebook.com/business has easy-to follow instructions on how to set up your page in the first place. You need to have a personal Facebook page from which you then set up a linked but separate page for your business, which is where you set up your advert. Facebook alerts you when it’s a friend’s birthday and reminds you of friends...

Photography Tips With Richard Jackson

Greeting Card on Wooden Desktop
Richard Jackson is a product and still life photographer based in Scarborough, North Yorkshire. Working with artists, designers and craftspeople Richard creates photography with design at its heart. Exploring the ideas and styles behind his clients work to produce images that really tell a story. He chooses props, carefully crafts the lighting, select surfaces, and backdrops...

The Art of Blogging Part 1

Happy birthday from the dog card
I think I may be a frustrated writer. That deep inside of me there's a novel trying to claw it's way out (A zombie cop buddy novel to be more precise). Therefore blogging gives me a creative outlet and is something I enjoy. Still blogging is well known to play an important part in your business's...

5 Tips For Finding The Right Business Premises

Find the right location for your business
For a retailer to survive on the high street is no mean feat, while e-commerce figures continue to soar, high street sales suffer. The Office for National Statistics found December 2016’s high street retail figures slumped to their biggest decline in more than four years, while online sales rose 21.3%. For those entrepreneurs opting to...

10 Great Ways To Use Facebook Posts To Promote Your Shop

Wishes of Cudworth Barnsley
Retailer Wishes of Cudworth from Barnsley give us their 10 great ways to use Facebook posts to promote your shop. Julia Keeling runs Wishes with a little help from her partner Chris Fox, who manages their Facebook business page. Wishes use Facebook posts daily to promote their independent shop. From making their staff the stars or...

Spring Fair Highlights – A Giddy Show Of Two Halves

Spring fair 2017
SPRING FAIR was very much a show of two halves for me this year as I was juggling being part of the seminar programme with our retail buying. This is the first part of my Spring Fair highlights, so first let me introduce myself: my name is Chris Fox and I work for Wishes of...

Beyond Facebook & Twitter: Be Brave With Your Digital Marketing

Is WhatsApp the next big social media for business
In our latest digital marketing and social media promotional guide, Chris Fox from greeting card and gift shop Wishes of Cudworth shares his retail insights into looking beyond Facebook, Twitter and Instagram when it comes to marketing your own business. Master Yoda A wise Jedi master once said; "Do or do not, there is no try”. Well...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...