How To Guides

Digital Marketing Tips From Cherry Orchard Publishing

Celtic Company Gift Shop
Cherry Orchard's Helen Pallen gives our independent shops some amazing digital marketing tips. This article was originally published in Greetings Today Magazine. Following on from Small Business Saturday, an annual event that takes place at the beginning of December that for some retailers can see their takings double, the Small Business Team are now supporting...

Beyond Facebook & Twitter: Be Brave With Your Digital Marketing

Is WhatsApp the next big social media for business
In our latest digital marketing and social media promotional guide, Chris Fox from greeting card and gift shop Wishes of Cudworth shares his retail insights into looking beyond Facebook, Twitter and Instagram when it comes to marketing your own business. Master Yoda A wise Jedi master once said; "Do or do not, there is no try”. Well...

Quick Facebook Business Page Tips – Part 1

As part of a ongoing series of articles we’ll be posting tips and tricks on how best to use social media to engage with your customers and promote your business online. First up is a small collection of unusual Facebook tricks that can give your page a quick and easy boost: Pin important posts to...

How To Choose The Correct Tone & Content For Your Blog

I recently knocked out an article for a popular humour blog, mainly to get it out of my system and with no expectation it will ever see the light of day. The likely hood it will ever get published is the same as Donald Trump winning the presidential election (Editor’s Note: This article was...

5 Quick Tips To Give Your Shop A New Year Kickstart

Hi everyone. It’s been a little quite on the blog over Christmas but don’t worry we’ve now had a good sleep plus eaten our weight in sweets and have woken up in time to put together our last post of 2016. We’ve been brainstorming behind the scenes to put together lots of great features...

10 Great Tips For Small Businesses By Business Owners

Business tips by bussiness
One of the things that separates Gift Shop Hub from similar blogs is that we're run by retailers. Our articles are often wrote by gift shop and small business owners, which means our tips have been tested in the 'real world'. Small businesses often work with little or no budget, with the owners putting in...

How To Promote Your Business Online Whilst Still Running Your Shop

Gift Shop Hub team member and Wishes of Cudworth retailer spoke at the NEC Autumn Fair earlier this year. Here's the video of his presentation: 'How to promote your business online whilst still running your shop'.

Working with Bloggers with Jennie Emma

Jennie Emma Blogger
Gift shop Hub first found today's featured star Jennie Emma whilst looking some bath bomb photos for an article on one of our supplier spotlights. Impressed by one particular image we couldn't but explore a little more and found the quality of the blog more than matched the photo. We reached out and asked Jennie...

Tips for Growing an Online Business

Online Growth
Growing an online business can be a tricky. As the director of e-commerce for a small business, I’ve had plenty of experience with establishing and growing an online brand in what is a highly competitive marketplace. Here’s my top tips for growing an online business: Research SEO Online success doesn’t happen overnight. Most digital marketing investments take...

Photography Tips With Richard Jackson

Greeting Card on Wooden Desktop
Richard Jackson is a product and still life photographer based in Scarborough, North Yorkshire. Working with artists, designers and craftspeople Richard creates photography with design at its heart. Exploring the ideas and styles behind his clients work to produce images that really tell a story. He chooses props, carefully crafts the lighting, select surfaces, and backdrops...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...