How To Guides

How To Set Up A Facebook Advert

Facebook Adverts
The page www.facebook.com/business has easy-to follow instructions on how to set up your page in the first place. You need to have a personal Facebook page from which you then set up a linked but separate page for your business, which is where you set up your advert. Facebook alerts you when it’s a friend’s birthday and reminds you of friends...

The Science of Retail Store Layouts and Design 

Shop Sign
Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more than lure people inside, they keep them in. It is quite like The Eagles’ song, “Hotel California”.   It is hard to discuss store layout designs without referencing IKEA’s legendary maze-like floor plan. With each unsuspecting...

6 Ways Gift Shops Can Use Online Marketing to Boost Sales in 2018

Business tips by bussiness
Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before the festive shopping rush I completed a year long research project into how greetings card & gift businesses promote themselves online. Amongst the companies I reviewed were over 300 retailers. It...

How To Use Facebook, Instagram & Twitter To Promote Your Business

How to use Social Media
Are you a Facebook addict or do you think it’s a waste of time? Forget the 10 O’Clock News, if we want to know what’s happening in the world, social media is now the first place we now look – it’s become part of our everyday lives so we should ensure it’s part of businesses too or we risk losing...

Digital Marketing Tips From Cherry Orchard Publishing

Celtic Company Gift Shop
Cherry Orchard's Helen Pallen gives our independent shops some amazing digital marketing tips. This article was originally published in Greetings Today Magazine. Following on from Small Business Saturday, an annual event that takes place at the beginning of December that for some retailers can see their takings double, the Small Business Team are now supporting...

How To Choose The Correct Tone & Content For Your Blog

I recently knocked out an article for a popular humour blog, mainly to get it out of my system and with no expectation it will ever see the light of day. The likely hood it will ever get published is the same as Donald Trump winning the presidential election (Editor’s Note: This article was...

How To Promote Your Business Online Whilst Still Running Your Shop

Gift Shop Hub team member and Wishes of Cudworth retailer spoke at the NEC Autumn Fair earlier this year. Here's the video of his presentation: 'How to promote your business online whilst still running your shop'.

Skylight Media – Designing & Building Beautiful Websites

During the last fourteen years in business, Skylight Media have been working with Greeting Card publishers and Giftware companies, designing and building beautiful and powerful websites for them. This has given us great insight and experience of the market so we're now ready to offer our services to the UK Gift Shop community. Our ability...

Quick Facebook Business Page Tips – Part 1

As part of a ongoing series of articles we’ll be posting tips and tricks on how best to use social media to engage with your customers and promote your business online. First up is a small collection of unusual Facebook tricks that can give your page a quick and easy boost: Pin important posts to...

How To Keep Your Shop’s Online Marketing Local

Bunny Trail Stickers
The Internet is a wonderful tool but can be scary if you don’t know how to make the best use of it. In today's blog post retailer Chris Fox, from Wishes Of Cudworth looks at how to keep your shop's online marketing local. This article was originally published in Greetings Today Magazine. Facebook & Your Community Sometimes it’s easy...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...