Latest Stories

6 Ways Gift Shops Can Use Online Marketing to Boost Sales in 2018

Business tips by bussiness
Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before the festive shopping rush I completed a year long research project into how greetings card & gift businesses promote themselves online. Amongst the companies I reviewed were over 300 retailers. It...

The Greeting Card Project

The Greeting Card Project
The Greeting Card Project is a YouTube channel and Facebook Page documenting Jeremy Corner's New Year’s Resolution to visit different shops every week to buy and send more cards. Jeremy wanted to see if the simple act of card sending changed him and if it might enhance his relationships with friends and loved ones. Jeremy...

Barnsley Card – A Gift Shop Hub Interview

Barnsley Card
Barnsley Card is a new scheme which aims to boost trade in Barnsley. It was founded by two Barnsley locals earlier this year to help improve trade in Barnsley and the surrounding regions. People can buy a Barnsley Card for £1.99 per month, and gain access to a huge range of deals across all...

10 Great Gifts That Retail Under £10

WishStrings Hen Party
It’s tricky finding the right gifts for your shop and more importantly at the right price too. With that in mind Gift Shop Hub has put together 10 great gifts that retail for under £10. A mixture of different products that should make perfect additions to your shop’s gift ranges. All prices are RRP...

Seven Things I Learned Running A Retail Trail

Julia Keeling with her Bunny Map
Hi, my name is Chris Fox and I’m the digital content manager for greeting card and gift shop Wishes of Cudworth. I try to look as Wishes as a brand. Not a corporate, soulless brand I must add. No, it’s rather about consistency of tone and dreaming up new ways to promote the shop....

The Science of Retail Store Layouts and Design 

Shop Sign
Retail stores have come a long way from when Harry Selfridge pioneered the storefront display window in the early 20th century. Today, stores do more than lure people inside, they keep them in. It is quite like The Eagles’ song, “Hotel California”.   It is hard to discuss store layout designs without referencing IKEA’s legendary maze-like floor plan. With each unsuspecting...

Down Your High Street

Down Your High Street Logo
Down Your High Street is a online marketplace dedicated purely to the local shop owner to make it easier to connect with people in and around their area and across the UK. Their mission is to bridge the gap between offline and online retail so the independent high street shop owners of the UK...

4 Heatons Traders Association – A Gift Shop Hub Interview

Four Heatons Banner
Today Gift Shop Hub talks to The 4 Heatons Traders Association, or 4HTA for short. The purpose of the 4HTA is summed up in it's mission statement:"To make the Heatons, a better place, to live, work and prosper". Any business based in the SK4 post code area, which covers the villages of Heaton Mersey, Heaton Moor, Heaton...

Photography Tips With Richard Jackson

Greeting Card on Wooden Desktop
Richard Jackson is a product and still life photographer based in Scarborough, North Yorkshire. Working with artists, designers and craftspeople Richard creates photography with design at its heart. Exploring the ideas and styles behind his clients work to produce images that really tell a story. He chooses props, carefully crafts the lighting, select surfaces, and backdrops...

The Greeting Card Association

GCA at Top Drawer
The GCA is the trade association for the greeting card industry, a great community of card publishers, retailers and specialist suppliers. Gift Shop Hub spoke to Sharon Little who is the CEO for the Greeting Card Association. Hi Sharon, let's start with finding out about the GCA... The Greeting Card Association is a not for profit membership organisation,...

How To Guides

6 Ways Gift Shops Can Use Online Marketing to Boost Sales...

Charlotte Biggs from the Card & Gift Network looks at 6 ways gift shops can use online marketing to boost sales in 2018… Just before...